12 trillion brokerage just started selling Bitcoin to your parents. Charles Schwab went live with spot BTC and ETH trading yesterday, opening access to 35 million+ brokerage clients who have probably never used a crypto exchange. The fee is 0.75% per trade, custody sits with Schwab Premier Bank, and Paxos handles execution. No DeFi, no self-custody, no leverage. Just plain buy-and-hold through the same app they use for index funds. This is not the first TradFi firm to touch crypto, but it might be the most significant. Schwab's clients are not degens. They are retirement savers, long-term allocators, and people who still call their financial advisor before making a trade. When this demographic gets a "Buy Bitcoin" button inside their existing account, the capital flow profile changes. For context: · Schwab is the largest U.S. brokerage by client assets, managing nearly $12 trillion · The service launched with BTC and ETH only, with more assets planned · Crypto accounts are separate from brokerage accounts, with no cross-margin or unified trading The walls between TradFi and crypto are coming down from both sides. Schwab is bringing stocks-first clients into crypto. Crypto exchanges are bringing crypto-first traders into equities. Would you buy BTC through your brokerage, or do you prefer keeping your crypto on a crypto-native platform? #SchwabCryptoGoesLive ​