OKX and Manchester City players launch ‘OKX Collective,’ an immersive metaverse fan experience
Exclusive content provided from Alex Greenwood, Ilkay Gündoğan, Jack Grealish and Rúben Dias
MANCHESTER, UK, FEBRUARY 2, 2023 – OKX, one of the world’s leading technology and Web3 companies and home to the world’s second largest cryptocurrency exchange by trading volume, today announced it has partnered with Manchester City Football Club stars Jack Grealish, Rúben Dias, Ilkay Gündoğan and Alex Greenwood to launch the OKX Collective, an immersive metaverse experience designed specifically for fans.
The OKX Collective is a unique virtual metaverse environment that allows fans to experience Web3 first-hand and gain access to special content, experiences and rewards from some of their favourite Manchester City players.
Fans who visit the OKX Collective will be treated to special experiences designed around each player’s playing style and personal interests. These will include exclusive training content and music and NFT-based digital experiences.
Haider Rafique, Chief Marketing Officer at OKX, said: “Introducing elite footballers to our newly established metaverse is about sharing the boundless possibilities of Web3 and inviting fans to experience it first-hand. Web3 has the potential to be bigger than everything that came before it, and this is just a taste of the incredible experiences it stands to enable. Let me take this opportunity to welcome Jack, Ruben, Ilkay and Alex to both the OKX family and the incredible world of Web3!”
Jack Grealish said: “Manchester City and OKX are both winners. Combining football and the metaverse brings fans closer to the action! I’ve had a lot of fun bringing my digital profile to life with the support of the Club and OKX.”
Alex Greenwood said: “I’m excited to be teaming up with OKX and heading into the metaverse for the first time. We talk a lot about the evolution of football, and it feels as though exploring this space is the next step. There’s some exciting things to come with this partnership… especially if you like your trainers and digital collectibles!”
Ilkay Gündoğan said: “Football is all about community, and City fans are the best in the world, so we know the OKX Collective will be an incredible place. I’ve been following developments in Web3 for some time. I can’t wait to learn even more with OKX and bring fans closer to the action."
Rúben Dias said: “I am delighted to team up with OKX. By giving my fans a glimpse into how I prepare for matchday I hope to showcase the power of the metaverse and continue learning in this fast-moving space. Can’t wait to see what’s next!”
OKX is also the official training kit partner for MCFC for the 2022/23 season.
© 2025 OKX. Niniejszy artykuł może być powielany lub rozpowszechniany w całości, a także można wykorzystywać jego fragmenty liczące do 100 słów, pod warunkiem że takie wykorzystanie ma charakter niekomercyjny. Każde powielanie lub rozpowszechnianie całego artykułu musi również zawierać wyraźne stwierdzenie: „Ten artykuł jest © 2025 OKX i jest używany za zgodą”. Dozwolone fragmenty muszą odnosić się do nazwy artykułu i zawierać przypis, na przykład „Nazwa artykułu, [nazwisko autora, jeśli dotyczy], © 2025 OKX”. Niektóre treści mogą być generowane lub wspierane przez narzędzia sztucznej inteligencji (AI). Nie są dozwolone żadne prace pochodne ani inne sposoby wykorzystania tego artykułu.
